Plasencia Cigars announces that it has teamed with LegacySecure. The collaboration will serve to integrate an exciting technology, that will provide a wealth of information to the retailer and end-consumer. The goal is to further educate the consumer about Plasencia’s long and rich history while exposing the art of cigar making to a wider audience. All that is needed from the consumer to tap into this technology is their phone.

A distinctly pressed smoke from Plasencia has gone digitally interactive. Anyone who lights up an Alma Fuerte Sixto I Colorado Claro can find out more information about this six-sided smoke by putting their smart phone up against the cigar band and tapping an embedded smart chip.

Plasencia Cigars worked closely with LegacySecure to create an encrypted "smart chip". Those chips are found on the cigar band of every Alma Fuerte Sixto l Hexagon Colorado Claro cigar and box. The Plasencia family places much importance on feedback to further improve their products. With this new element, end-users will have the opportunity to provide their valued opinions as this technology allows consumers to rate the cigar.

Plasencia Cigars has announced it has teamed with LegacySecure to implement a smart chip in its cigar bands that can be used to provide information to cigar retailers and consumers. The new technology will be implemented into every band of Plasencia’s Alma Fuerte Sixto l Hexagon Colorado Claro cigar and box. A debut of the technology was made at Tobacco Plus Expo (TPE) 2021.

For cigar companies, the technology can provide detailed analytics about consumption patterns and an ability to interact directly with end consumers who are smoking their products. Legacy Secure also hints at aspects that could use blockchain technology to document the tobacco—and how it was grown—and other supply chain elements.

Plasencia Cigars, a world-leading premium tobacco grower, established in 1865, announces that it has teamed with LegacySecure. The collaboration will serve to integrate an exciting technology, that will provide a wealth of information to the retailer and end-consumer.

Within this page, the user will find high-resolution photos and information about the cigar's blend, tasting notes and other unique information. Slickly produced content will educate the end-user about the Plasencia family's 156-year long history, its dedication to tobacco growing, and cigar making. The Plasencia family places much importance on feedback to further improve their products. With this new element, end-users will have the opportunity to provide their valued opinions as this technology allows consumers to rate the cigar.

"Our collaboration with LegacySecure to bring forth this unique technology is another step in our constant evolution," Plasencia Cigars CEO Nestor Andrés Plasencia said in a statement. "We look forward to sharing our unique tobacco history with the public while giving them another platform to communicate with us."